How this all started
Why did you decide to brand yourself?
More than how to write an email subject line, more than what to say on the home page of a website, more than connecting better with an audience, those who know me want to know what the deal is with Lindsey Wagnon | Brand Writer. It wasn't something I'd planned for long, it just sort of became a summer obsession that I'm loving more all the time.
Honestly, I think part of it is that the side hustle is trending, especially among those in the creative or digital space. It's so much easier to communicate with anyone, anywhere, anytime now that it doesn't feel like a lot of extra effort to extend your services beyond your immediate area or workplace. There's a lot of buzz about doing this sort of thing.
The buzz hooked me with this article in Forbes. I read about the Bucketlist Bombshells and thought, I could do that! Within a week I was discussing the idea of building a side business with my husband, and he said, "I know what you need." A few days later, an Amazon package arrives. He'd ordered Christy Wright's book, Business Boutique, which he'd heard about from a Dave Ramsey podcast, fresh off the presses for me. It was exactly what I needed to put my idea into a written plan, and here I am, all branded and stuff.
Since then, I've also become an avid follower of a few other womenpreneurs, Jenna Kutcher and The Every Girl. Jenna's podcast, Goal Digger, has replaced my hype running playlist (I listened to two yesterday on a 15-mile training run) and The Every Girl posts so much fun, girly content I can easily get lost in.
I'd love to hear who inspires you, be it in business or life, in the comments section below. Or, let me know what brand writing advice you stopped by looking for and I'll cover it in my next blog.
You can also jump over to my Facebook Page for FREE marketing training. I’d love to see you there!
Bye for now!