When to hire a digital marketer or outsource your small business marketing
Should you hire a digital marketer? Should you hire a part-time digital marketer? Should you outsource to a marketing agency?
Is the investment into marketing worth the money? Is your business ready to support a full-time or part-time digital marketer? Or, could you outsource your digital marketing to a pro and save a ton in employee overhead?
As your business grows, you’ll go through alllllll kinds of growth pains and have to make alllllll kinds of decisions. Let me make the decision to hire for marketing a little clearer and easier for you.
First, there’s a difference in outsourcing your digital marketing and hiring a digital marketer to your company team. I believe in most cases, if your business is healthy and growing, you’ll eventually have to do both. Which is why I want to speak to both scenarios.
I have experience working as a full-time director of marketing in the corporate setting as a part of a team. I also know what it’s like to provide outsourced digital marketing to small/medium businesses that don’t have a dedicated marketing team yet. Here’s a checklist to help you confirm when you should outsource your digital marketing and when you’re ready for a dedicated team member or two.
When to outsource to a digital marketer
Early on, when your business needs a few online marketing tasks managed but not necessarily the full-scale marketing treatment.
When you can no longer justify spending your time doing marketing and you need to turn it over so you can make more money focusing on what your business bottom lines are.
When your own marketing approach is simply.not.working - get some pro help!!
When you can afford to spend at least $250/month on marketing management of some sort. This could be email marketing, social media marketing, website management, social or Google ads management, etc. Disclaimer: $250 isn’t necessarily my rate or someone else’s rate for a marketing service. To me, $250 signifies about where your business profit needs to be to start thinking of regular monthly outsourcing. Honestly, this is the lower end of many digital marketing services and you’re not going to get “the works” for that amount (beware super cheap vendors!!) but it’s a good place to start as you’re considering whether or not your business can begin to support outsourcing something and taking a little off your plate.
When you can afford to spend $1,000+/month on marketing. Um, if you’re profiting enough each month to put some serious dough into your marketing - DO IT. DO IT YESTERDAY. That means your business can’t afford for you to keep spending time on its marketing. Outsourcing will free you up to keep doing what you’re doing - and even better - and get you some knowledgable, professional marketing help that will take you to new heights in no time. This is a no-brainer.
When to hire a digital marketer to your team
When you can afford a digital marketer salary - and it’s less or equal to what you’re spending to outsource. This number will depend on where you live (you can easily look up local salary comparisons online) or how much you want to spend if you search for a remote team member. If you’re unsure, it wouldn’t hurt to put some hiring ads out and do a few interviews to get some confirmation that’s the route you’re ready for.
When you’re ready to manage/lead a new team member. Remember that leadership also requires a time investment, so consider whether you’re ready to lead them, cultivate their career, bring them into the culture of the company and facilitate their interactions with you and other team members first.
When you’re ready to have an in-house marketing team. If you run a company that could truly benefit from dedicated, in-house marketing, a digital marketer is a must. There are many roles that can still be outsourced but someone to oversee your digital marketing plan and work with those outsourced vendors is a good foundation for building a full team upon.
I hope this was helpful! As always, put questions in the comments below or let me know if you benefitted from this blog. I love feedback and to know someone’s reading :) Best wishes as you invest in your business marketing!