Posts in girlboss
My top 5 podcasts

I have a podcasting habit. As an enneagram 1, I’m all about effective use of time and podcasts are one of my favorite ways to learn, recharge and get inspiration while running, walking, driving or cleaning. I like to bring up the podcasts I listen to on the regular which leads to the frequent question, “hey Lindsey, what are you listening to lately?” from friends, family and my team at work.

top five podcasts

Whether you’re a podcast lover like me or curious where I get many of my ideas and motivation from, here’s a list of my top 5 favorite podcasts.

Building a StoryBrand with Don Miller

This one is my favorite for marketing and a bit of business sense. I’ve been following Don Miller and the StoryBrand formula for a couple years and it’s transformed how I approach copywriting and putting together a clear marketing message. The podcast is easy to digest, light and entertaining while providing a ton of great ideas and inspiration. If you’re looking for great general marketing advice that isn’t too technical, you really need to check this one out.

The Craig Groeschel Leadership Podcast

Been a long time listener of this one and it’s absolute GOLD for anyone in a leadership position or working with a team. The episodes are usually about 20-30 minutes long and the content is well developed - if you use the website, there are leader notes for discussion. I often use his podcasts as conversation for my team at work.

Lore

A guilty pleasure. Normally, I’m hitting play on something a little more serious but when I need a mental escape from the daily grind, I choose Lore. It’s a storytelling podcast that digs into historical myths, legends, odd occurrences, mysteries and anything creepily fascinating. It’s extremely well done and offers a completely different type of entertainment than binging Netflix. I get so hooked on some of the episodes I can actually listen to them while I run. Yeah, they’re that good.

Rachel Hollis’ Rise Podcast

I’ve listened to quite a few girlboss podcasts in the last year or two but Rachel’s is the one most consistently offering the kind of content I can appreciate and apply. She lands incredible womaneur interviews and offers a ton of vulnerability in sharing her own story. It always feels like I’m in the same room, completely welcomed into the conversation she’s having with special guests. This is one to listen to whether you’ve got goals to reach or need a consistent voice of wisdom in your life.

EntreLeadership

Fascinating interviews with successful business owners and high achievers, EntreLeadership offers exceptional coaching for business owners and leaders. The focus is that combination, but the stories exposed offer vastly more insight and inspiration applicable to every area of life. The episodes are normally around an hour and sometimes combine interviews with TED talk style clips from Dave Ramsey & Co (EntreLeadership is under the Ramsey umbrella) speaking engagements.

Five email list builders that WORK

I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do this but here are a few that have worked well for me.

email list

Checklists

My audience devours these. I guess because when you’re slammed trying to parent, build a business, keep up with the chores, manage your time well and feel productive, a good checklist comes in handy.

I love to boil my advice down to actionable lists that are easy for someone else to apply to their life. If you’re familiar with Adobe Acrobat or Canva, these are pretty simple to make. If you want to make a big splash by promoting/advertising the list on social, you may want to hire a graphic designer to turn it into serious eye candy. If you’re looking for ideas, refer to your social posts or blog posts for inspiration on what you can break down into steps.

Free consultations

I’ve called these by different names before - a website audit, a strategy session, a content coaching session but essentially they’re all just a specific type of consultation. I’ve had a lot of interest when I offer these. Just be sure you can actually afford to give your time away with these types of opt-ins as they can really drain the clock. I like to put a limit on openings to prevent from over extending my time investment. These offers are probably the most effective for me in building my email list, and have often provided a no-pressure, soft introduction to a new client.

Referral incentives

I offer the deepest discounts to those who refer me. Referrals are gold so it’s worth it to put an attractive offer on them. I typically ask my current email list for referrals and a nice percentage off certain services in return. For these, you’ll want to make sure you give instructions on how the follower can get the referral incentive. For example, make sure you explain; forward this link to a friend and get 20% off such-and-such when they purchase. Just telling people to give you referrals without clear instructions will only make them wish they knew how.

Quizzes

I recently added a quiz to my site and it’s been very well received. Quizzes are kind of irresistible when they’re presented as a fun way to get great info, guidance or a silly, unexpected answer. Simply search Google for a quiz platform and you’ll find plenty to choose from that are created to help build your email list, many of which have free versions.

Access to free trainings

I give out a lot of free advice via social media, my emails and this blog but I am careful to save more in-depth training for those who give me their email or join my Facebook page. Want to get more instruction from me on a topic? You’re going to need to at least opt-in or join a page for that.

Sites like teachable.com are great for hosting educational videos, you can use a Facebook page for live videos (they save on the page so your followers can always view the content later) or upload to YouTube, make the link private and ask for email addresses in exchange for the private link. These are all ways you can become everyone’s favorite free advice giver.

Okay now your turn! I’d love to know what email opt-ins and list building ideas have worked best for you! Leave your comment below! Oh, and if you’d like to be on my email list to see what goodies my favorites get, email me to let me know.

A marketing checklist for your business launch
business launch marketing checklist

Launching your own business involves an endless amount of tasks. Between business planning, budgeting, developing out your product or services, licensing, supplies to purchase and on and on, you may struggle to catch your breath. Looking for a way to make it easier? Allow your fellow boss babe to lend a hand.

Here’s a quick checklist of the primary branding and marketing assets you’ll need for a successful business or product launch.

  • Name

  • Tagline

  • Business description (think elevator pitch)

  • Branding

    • Brand colors

    • Logos

    • Fonts

  • Website (a basic home page, about page and contact page is fine to start with!)

  • Marketing budget

  • Marketing plan

Do you need social content? Maybe. Emails ready to go? Maybe. A Facebook page? Possibly. Everything outside of the list above will be determined by your marketing plan. What you don’t want to do is throw time and energy into an extensive list of marketing must-haves before you map out goals, a budget, a strategy and a plan.

If you want pro guidance through the launch of your business or a new product or service, grab my 3-month marketing plan from The Marketing Plan Shop. It will help you go step-by-step through planning and even includes a nifty branding checklist so you can identify exactly what your business needs and keep track of all the marketing details.

Why your business needs a marketing journey, ASAP

Have you created a marketing journey for your audience, or a marketing maze?

Marketing Journey

If there’s one potent marketing lesson I could offer small business owners - and even some inexperienced marketing professionals - it’s that you want your audience on a journey, not forced to navigate the mess of a maze to buy what you’re offering. Here’s the difference.

A marketing maze leaves out important steps your perfect client is likely to take in their relationship with your business to shift from stranger to follower to fan to customer to repeat customer to referrer. A maze is inconsistent in brand identity, timing, message and/or calls to action.

A marketing maze is created when you get caught up in trying to attract new leads or clients without planning out the path you’d like to put them on once they respond. It’s confusing, and it’ll lose people along the way - oftentimes without you even realizing they dipped out.

A maze is not only messy for your followers, it’s deceiving for you as a business owner - you may think it’s working because a few people will persist and find their way to the end, but what you may not be aware of is how many you’re turning off with its twists and turns. (This is where reading marketing data is vital, another essential aspect of great marketing.)

A marketing journey is a clearly mapped out path from attraction to conversion. It’s a carefully considered plan that ties everything together from who you’re wanting to go after to where you’ll attract them to that first piece of content they’ll see to how you’ll keep them engaged, how you’ll push for response and where they’ll go to respond. Then, how you’ll continue to communicate so they’ll keep buying or give you a great testimonial. A marketing journey is very intentional and reduces the work your audience member has to do to get to each next step - preventing them from bailing along the way.

You know what I’ve noticed leads many small business owners to a marketing maze? Patience.

Not great ideas. Not creativity. Not budget - although if you’ve got the money for it, I HIGHLY recommend paying a professional to help you with a marketing journey. Not smart business goals and decision-making. What keeps most of us (I can be guilty, too!) from truly effective marketing is the patience to pause, reevaluate, and be as intentional with marketing planning as you are with your business planning.

If you’re concerned your marketing is more of a maze than a journey, here’s what you should do, immediately.

  1. Put a half-day block on your calendar.

  2. Get a marketing plan.

  3. Spend some concentrated time planning your marketing - from business goals to budget to which platforms you’ll use to how you’ll follow-up after purchase. The marketing plan will help you think through every aspect of an exceptional journey.

Of course, I’m always here to help you determine what’s next for your marketing. Sign up for a consultation.

When to hire a digital marketer or outsource your small business marketing

Should you hire a digital marketer? Should you hire a part-time digital marketer? Should you outsource to a marketing agency?

Is the investment into marketing worth the money? Is your business ready to support a full-time or part-time digital marketer? Or, could you outsource your digital marketing to a pro and save a ton in employee overhead?

As your business grows, you’ll go through alllllll kinds of growth pains and have to make alllllll kinds of decisions. Let me make the decision to hire for marketing a little clearer and easier for you.

First, there’s a difference in outsourcing your digital marketing and hiring a digital marketer to your company team. I believe in most cases, if your business is healthy and growing, you’ll eventually have to do both. Which is why I want to speak to both scenarios.

I have experience working as a full-time director of marketing in the corporate setting as a part of a team. I also know what it’s like to provide outsourced digital marketing to small/medium businesses that don’t have a dedicated marketing team yet. Here’s a checklist to help you confirm when you should outsource your digital marketing and when you’re ready for a dedicated team member or two.

When to outsource to a digital marketer

  • Early on, when your business needs a few online marketing tasks managed but not necessarily the full-scale marketing treatment.

  • When you can no longer justify spending your time doing marketing and you need to turn it over so you can make more money focusing on what your business bottom lines are.

  • When your own marketing approach is simply.not.working - get some pro help!!

  • When you can afford to spend at least $250/month on marketing management of some sort. This could be email marketing, social media marketing, website management, social or Google ads management, etc. Disclaimer: $250 isn’t necessarily my rate or someone else’s rate for a marketing service. To me, $250 signifies about where your business profit needs to be to start thinking of regular monthly outsourcing. Honestly, this is the lower end of many digital marketing services and you’re not going to get “the works” for that amount (beware super cheap vendors!!) but it’s a good place to start as you’re considering whether or not your business can begin to support outsourcing something and taking a little off your plate.

  • When you can afford to spend $1,000+/month on marketing. Um, if you’re profiting enough each month to put some serious dough into your marketing - DO IT. DO IT YESTERDAY. That means your business can’t afford for you to keep spending time on its marketing. Outsourcing will free you up to keep doing what you’re doing - and even better - and get you some knowledgable, professional marketing help that will take you to new heights in no time. This is a no-brainer.

digital marketer

When to hire a digital marketer to your team

  • When you can afford a digital marketer salary - and it’s less or equal to what you’re spending to outsource. This number will depend on where you live (you can easily look up local salary comparisons online) or how much you want to spend if you search for a remote team member. If you’re unsure, it wouldn’t hurt to put some hiring ads out and do a few interviews to get some confirmation that’s the route you’re ready for.

  • When you’re ready to manage/lead a new team member. Remember that leadership also requires a time investment, so consider whether you’re ready to lead them, cultivate their career, bring them into the culture of the company and facilitate their interactions with you and other team members first.

  • When you’re ready to have an in-house marketing team. If you run a company that could truly benefit from dedicated, in-house marketing, a digital marketer is a must. There are many roles that can still be outsourced but someone to oversee your digital marketing plan and work with those outsourced vendors is a good foundation for building a full team upon.

I hope this was helpful! As always, put questions in the comments below or let me know if you benefitted from this blog. I love feedback and to know someone’s reading :) Best wishes as you invest in your business marketing!