When I speak with small business owners, their main issue is not creativity, know-how or desire to run an effective marketing strategy. Their issue is time.
Great small business marketing takes time and many preferred marketing methods like emails and social media can start to feel like full-time jobs if you’re doing them right. Every effective email and social post requires thought, planning, writing, art and learning from the results. An effective marketing campaign requires all of this ten-fold across the weeks. Who has time for that when your actual business is not to do small business marketing!?
Here's a tip to help you get a handle on time-consuming marketing so you can give yourself some hours back: Automate. Putting as much as possible on auto pilot is a SAVING GRACE for us business owners. Here are my favorite ways to automate small business marketing:
1. Website pop-up. Get emails added to your list while you're sleeping. Most website platforms have a way to add a pop-up or announcement bar. If not, there are opt-in services you can add to your website (just search website opt-ins or website pop-ups). Come up with a great reason for a visitor to give you their email and tease it using a pop-up. Try a few different ideas and see which works the best, then stick with that for a while. Need ideas for what to use? Here are a few.
2. A Google listing. Random? Maybe. SEO savvy? Absolutely. Create a simple Google listing for your business that connects to your website and includes basic business info. This is especially important if you're a local business trying to sell to your own community. Having a presence on Google helps validate your business and is an SEO enhancement. Create a Google account or use the one you have and get that listing up and running with all the proper info.
3. Email campaigns. Ya'll know I love my email campaigns. Even if you only have 50 people on your email list, start emailing them! Writing and automating emails takes some work upfront, but it's soooooo worth it a couple months down the road when you're cultivating your community and pushing sales without lifting a finger. Hit me up if you’d like to learn how I create email campaigns for my entrepreneur clientele.
4. Marketing plan. Okay, so this may not seem to entirely fit into set-it-and-forget-it automation, but it actually comes close if you do it right. Many of the small business owners I work with don’t have the budget to hire someone like me to run their marketing full-time, but they do realize a professional plan can save them hours of time each month. The plans I create show the entrepreneur what to post and when week by week - saving them from the constant “uh, what should I post now?” or “crap, I probably need to send an email for that new service” or “shoot, I just spent an hour stressing about a Facebook caption”. A customized marketing plan can truly revolutionize a business owner’s life. Check out my customized marketing plans in the add-on section of my services list to see what options I offer.
I’d love to know how you’re automating your marketing, or if you’re planning to try any of the options I mentioned here. Leave a comment to share your marketing automation experience!