I did it. I quit my full-time corporate marketing job and made the leap to full-time entrepreneurship as a small business marketing agency. Today, August 19th, 2019, marks my first official day as a small business owner. I honestly wasn’t sure what this day would feel like. The day I’ve had pinpointed between the proverbial crosshairs for months.
Now that I’m in it, it’s a numbed kind of overwhelm. Like a weird collision of acceptance - because, yes, this is now reality whether I’m ready or not - and euphoria. Oh, definitely some fear in there too. Yeah, actually, lots of fear.
When I first launched Lindsey Wagnon Marketing two years ago, full-time entrepreneurship was not the goal. I simply needed and wanted a creative outlet I could completely control. One where I wrote about more than types of mortgage loans and closing costs and insurance. Cora was 1, I’d backed off a lot of my extracurricular commitments like music and fitness in her first year and though I was still carrying a pretty full plate, I wanted to see what I could do with a little bit of entrepreneurial energy. So I asked my graphic designer sister to make me a logo and leaped headlong into SquareSpace website design.
If you’ve been following me for a while, you’ll remember my first business name was Lindsey Wagnon Brand Writer. My services were limited to copywriting, the marketing skill I have the longest tenure in and am most comfortable with. But also saturated in. It wasn’t long before I realized I didn’t want to just write copy for people. I wanted to give them the whole package.
In those early days, I’d learned enough about the bigger picture in marketing from my corporate 9-5 that when clients contacted me, I couldn’t help but talk to them about much more than brand scripting their copy. I desperately wanted to help them think through how everything was fitting together. Good copy is only part of a fantastic marketing strategy. If you haven’t approached the other aspects of marketing well, solid copywriting isn’t going to fix conversion problems or suddenly bring you an onslaught of leads.
I wanted to know what my customers’ goals were, who they were really trying to reach, if their website was converting visitors well, if they were on the right social media platforms, what their SEO looked like, if their content was consistent and effective, and were they utilizing email marketing to drive purchase? To me, it became so evident that one marketing service - in my case, copywriting - was usually not what business owners needed most. They usually need much more big picture marketing direction. Someone to say, hey, you don’t need this service as much as you need a more functional website. Let’s audit and strategize first, then figure out what you should actually spend money on.
A year in, I found myself offering full-service marketing agency packages. SquareSpace website design, email marketing, SEO, paid ads on Google and Facebook/Insta, consultations, planning, some social media (I keep my social media offering on the light side. I have no desire to only do social all day long, ugh. Thank goodness for my social pro friends who I’m happy to outsource to.)
I also noticed a gap in the area of marketing planning with clients. A good marketing plan is SOOOOO underrated. That’s when I launched The Marketing Plan Shop - which hasn’t gone much further than basic concept, but I have big plans for it so stay tuned.
Today, I’m operating in the marketing director chair for several small businesses and couldn’t be more fulfilled. Yes, I still do the single side projects like email campaigns and brand messaging (fancy for copywriting) Pause. That was such a Fancy Nancy toddler mom moment. Unpause. But I am the most grateful for the company owners who are trusting me with the full scope of their marketing. Because let’s face it, as entrepreneurs, we only have so much time to wrangle multiple service providers to piece together marketing campaigns. Who wants to waste time on that? And if you’re doing that, how do you know it’s all fitting together properly?
With the growth of my business came the realization I wanted the change it could support. You know, the same reasons many people switch from working for someone else to working for themselves. Control over my time, availability for the heavy seasons of ministry life, the option to keep my daughter home with me, creative variety, the choice of who to work with and who not to put up with, earning potential that isn’t left up to HR and finance departments, the frustrating crawl of filtering ideas and approaches through too many people…
Oh yeah, about that fear I mentioned at the beginning. I’m also processing through all the trepidation you would expect for a new business owner who just gave up steady, dependable paychecks. Right along with “yay, this is finally happening” is “oh, crap, this HAS to happen!!!” Will I successfully apply all the productivity podcasts I’ve been devouring for the last two years? Will I get distracted by all the things that need to be picked up or cleaned around the house - a HIGHLY likely temptation for this Enneagram 1? Will I get lonely working from home alone? (eh, not likely.) Will I charge enough and bring in the clientele willing to pay? So many small business owners lack the understanding of “you get what you pay for.” Now that this business needs to feed my family, I’m much less willing to put up with cheapskates.
Consultant. Strategist. Planner. Director. Vendor liaison. Branding. Content. Data. Lindsey Wagnon Marketing is all of it in one. And now, I’m available full time. From side-hustler to small business owner in two years. To all the mompreneurs out there with a tiny idea you’re dying to try - do it! It could evolve into the surprise career shift that is everything you didn’t know you need and long for. It could become the key to controlling your life, time, energy and wealth.
If you relate to any of this, I want to know. Comment below!!