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The first year of business is an adventure filled with excitement, challenges and the undeniable thrill of turning your vision into reality. It’s also a make-or-break time period that will either catapult you into revenue growth, smooth processes and forward momentum OR keep you strangled with too much manual work, wasted efforts and confusing outcomes. […]

key decisions in the first year of business

The first year of business: Key decisions that promote long-term success

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Doing simple market research for your startup business is one of the absolute critical steps early in your business planning. Let’s explore how understanding your customer through new business market research can significantly speed up your sales process. Missing Market Research can mean Years of Wasted Startup Marketing At the heart of any thriving business […]

simple market research for the new business

How to do Simple Market Research for Your Startup

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Networking, for introverts, can initiate an immediate, stomach-churning rejection of any social context involving presenting your business pitch or doing uncomfortable icebreakers with a bunch of professionals in suits. I can relate. But I want to help you shift that mindset, because it’s 2024, and networking for introverts means we don’t have to do anything […]

Networking for introverts

New Business Networking for Introverts

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Does your brand new business need social media marketing? My fourth Savvy Startup Marketer podcast ventured into spicy marketing territory. The hot topic? Why I firmly believe first-time business owners should steer clear of social media in their first year. Buckle up; it’s going to be an insightful ride. The Social Media Marketing Mirage: A […]

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Does a New Business Need Social Media Marketing?

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Building your own business website feels so easy…until you sit down to do it. That’s when it hits you; you have no idea what a good DIY business website actually needs. How many web pages does your website need and what should those web pages have on them? What kind of copy should you put […]

what does my website need?

What does my DIY business website need?

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Consider this your friendly guide to understanding and applying basic SEO techniques in 2024, minus the techy mumbo-jumbo. What is SEO, Anyway? I’m so glad you asked because this brings up a huge point. SEO in 2005 is massively different than SEO in 2024. Today, optimizing your marketing content for search is no longer only […]

SEO in 2024 best practices for new business owners

Increase your SEO in 2024 (ps. it’s not just about Google anymore)

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When you do this, you can always take a minimalist marketing approach with your small business. What’s this, you ask? It’s a shift in mindset: Focus on customers, not just new leads I get that this approach might sound a bit unconventional, but when you give it some thought, you realize customer happiness – and […]

how to make customers your best marketers

How to do Minimalist Marketing – Forever

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For a lot of the small business owners I’ve spoken with, marketing and lead generation are more challenging in 2023 than they have been in the previous few years. Personally, I don’t think it’s one specific reason – I think marketing right now is challenging due to a mixed bag. Big tech changes, a tough […]

Why isn’t my marketing working in 2023?

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The time for your business to start outsourcing marketing has come. You have signed the dotted line and paid your first invoice to begin working with a marketer you have hired for your business. You are feeling excited, relieved, and a little anxious to move forward with this huge commitment, but what exactly should you […]

What Can You Expect When You Outsource Your Marketing?

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You have come to the conclusion that now is the time to hire marketing help for your business. You know that this is a positive step, but what kind of marketing help will make the most sense for you? Should you bring on an employee? Find a marketing freelancer? Use a service like MarketerHire or […]

The Costs of Hiring Marketing Help