We’ve known Dom and his wife, LD, for a few years from church and living just down the street from one another. When Dom recently decided to branch out and launch his own general contracting company, Watershed Builders, he asked me to help him complete a Squarespace website.
Our first step was to follow the Storybrand formula for all the copywriting. Dom was already familiar with the Storybrand method which was great for me in not having to explain the concepts. By the way, if you’re a marketing DIY-er and you’re looking for education and inspiration about content, you should really look into the StoryBrand video trainings.
After nailing down the copy, I went to work incorporating branding - logo, colors, keywords - and laying out the content and images. Dom had already chosen the template which worked really well for pulling everything together. Template choices can make or break the build process. Some of them look great at first but can be a real pain to adapt to the flow and elements appropriate for your business.
Next came sizing scaled for both desktop and mobile (mobile presentation is KEY as the majority of visitors come through their phone browser) and making sure all the calls to action directed to the contact page. We added linked phone numbers in a couple places as well for easy click and call. Local businesses in particular should always make their phone number easy to access.
After a preview a few days prior to deadline so Dom could see how things came together and let me know what else he wanted done, there was a short checklist to finish out, as well as adding SEO descriptions to all the pages.
I really enjoyed working on the website and think it turned out beautifully, plus functions well as Watershed Builders’ main online representation. If you’re interested in having your own site built or updated, check out my Squarespace website services in the add-on section of my services list.