Posts tagged digital marketing
Squarespace Website | Watershed Builders

We’ve known Dom and his wife, LD, for a few years from church and living just down the street from one another. When Dom recently decided to branch out and launch his own general contracting company, Watershed Builders, he asked me to help him complete a Squarespace website.

Our first step was to follow the Storybrand formula for all the copywriting. Dom was already familiar with the Storybrand method which was great for me in not having to explain the concepts. By the way, if you’re a marketing DIY-er and you’re looking for education and inspiration about content, you should really look into the StoryBrand video trainings.

squarespace website builder
website copywriting

After nailing down the copy, I went to work incorporating branding - logo, colors, keywords - and laying out the content and images. Dom had already chosen the template which worked really well for pulling everything together. Template choices can make or break the build process. Some of them look great at first but can be a real pain to adapt to the flow and elements appropriate for your business.

Next came sizing scaled for both desktop and mobile (mobile presentation is KEY as the majority of visitors come through their phone browser) and making sure all the calls to action directed to the contact page. We added linked phone numbers in a couple places as well for easy click and call. Local businesses in particular should always make their phone number easy to access.

After a preview a few days prior to deadline so Dom could see how things came together and let me know what else he wanted done, there was a short checklist to finish out, as well as adding SEO descriptions to all the pages.

digital marketing agency
small business marketing

I really enjoyed working on the website and think it turned out beautifully, plus functions well as Watershed Builders’ main online representation. If you’re interested in having your own site built or updated, check out my Squarespace website services in the add-on section of my services list.

Service/Product Launch Marketing | SkinRN, Nashville TN

I call this one an Instagram marketing success story. After following me for a while on Instagram, Christy direct messaged me about helping with a new service and product launch at her skin clinic in Nashville. The Blending Bar offers her clients a place to get a thorough skin analysis and create custom skin care and beautifully blended makeup that is healthy for their skin! The products are Giella and the concept is so neat. You can walk out of the bar with personalized makeup created right in front of you, I love it!

Christy was already working with a videographer and quiz creator but needed help with the blending bar menu copy, quiz copy and MailChimp email blasts to announce and promote the launch of The Blending Bar. And general guidance on how to bring it all together and make sure things were cohesive.

For the next month, we worked together on getting the video, quiz, emails, Blending Bar website page, menu and marketing journey right. It’s so important to treat new service and product launches like their own fully developed business launch. The launch went great and now Christy has all the pieces needed to make sure word continues to spread and the blending bar keeps helping women look and feel their most beautiful.

email writing
business launch marketing
Marketing Management | ONE Canal Point
Lindsey+Wagnon+Marketing

ONE Canal Point is a real estate development in Grand Cayman. Its partner owners needed someone to support launch marketing, plus consult on marketing strategy and provide several ongoing services including social media posting, Facebook ads, Google ads and email blasts to an extensive email list.

Since engaging Lindsey Wagnon Marketing, ONE Canal Point hit launch marketing sales goals and has continued to see steady brand awareness growth through social media, exceptional ad click-through rates and excellent responsiveness with each email blast.

Email Campaign | Next Level Career Services

I was delighted when Ebony contacted me about providing an email campaign for her business, Next Level Career Services. This lady knows recruiting, resume’ writing, interviewing and career next steps backward and forward. She had recently launched a website but needed a consistent way to stay in front of her audience and drive future clients to the services and tools provided there.

I offered Ebony a couple of email campaign options at the start, one including MailChimp build-out and formatting, and one for content writing and strategy only. Ebony enjoys learning how to use marketing platforms herself and opted for the content writing only so she could get hands-on with MailChimp to distribute the emails. Great choice! Most of the time, I start with a comprehensive proposal to my girl boss clientele and we tweak and trim and add from there. I’ve found that first proposal is normally just a baseline to maneuver from.

I went to work drafting 9 emails. During the mid-project review, Ebony told me she’d been working on quite a bit of blog and downloadable content that weren’t on her site yet. Tons of great helpful content!??? Let me at it! The primary revisions to the initial drafts became all about teasing and giving away much of that incredible content she’d worked so hard on. SUCH a win-win for both the business and its audience.

Within six weeks, I delivered 9 strategized and fully written emails to Ebony, along with follow-up instructions for how to utilize the campaign to best suit her business needs. It was such fun to imagine her potential customers reading these emails and giving Ebony the opportunity to help them on their way to a new job, role or career.

If an email campaign is next on your marketing list, let me know how I can help!