I've worked full-time in the marketing department at Movement Mortgage going on four years. I began as a copywriter, which transitioned into content strategist, then the marketing communications manager leading a team of 6 and now the Director of Sales Marketing over a team of 9. I oversee our sales marketing strategy, campaigns, content, project management, websites, social media, email campaigns, not to mention a large group of people.
It's a lot, yes, but at this point in my life I know what I like and want to do and what I don't. All of those things are enjoyable to me, so I don't mind the workload. Plus, I lead phenomenal professionals who make it easy. When you have the right team, the amount of work is relative.
Anyway, you're not here to hear all about my corporate job. You're here to see the goods.
We recently hit "refresh" on our Movement.com corporate site home page. I strategized and wrote the copy for it. There are two versions. We're AB testing, so some of you may pull up the lead generation-heavy version with additional funnels (don't worry, if you have no idea what I'm talking about, it really doesn't matter for the point I'm getting at). The other version that you see below is less click-baity. That's the one I personally prefer but when you're in marketing world, you have to test, test, test, which requires different approaches. From what I hear from our data people, both versions of the site are doing incredibly well.