A marketing checklist for your startup

Launching your own business involves an endless amount of tasks. Between business planning, budgeting, developing out your product or services, licensing, supplies to purchase and on and on, you may struggle to catch your breath. Looking for a way to make it easier? Allow your fellow boss babe to lend a hand.

Here’s a quick checklist of the primary branding and marketing assets you’ll need for a successful business or product launch.

• Name

• Tagline

• Business description (think elevator pitch)

• Branding

  • Brand colors

  • Logos

  • Fonts

• Website (a basic home page, about page and contact page is fine to start with!)

• Marketing budget

• Marketing plan

Do you need social content? Maybe. Emails ready to go? Maybe. A Facebook page? Possibly. Everything outside of the list above will be determined by your marketing plan. What you don’t want to do is throw time and energy into an extensive list of marketing must-haves before you map out goals, a budget, a strategy and a plan.

If you want pro guidance through the launch of your business or a new product or service, grab my 3-month marketing plan from The Marketing Plan Shop. It will help you go step-by-step through planning and even includes a nifty branding checklist so you can identify exactly what your business needs and keep track of all the marketing details.