Posts tagged content writing
When hitting delete could save your brand.

We've all had those moments when saying something out of turn, inauthentic or unchecked damaged our personal reputation. Sometimes, in an effort to sound smart, voice an opinion or have the last word, we end up immediately regretting what and how we said something. The same applies for your brand messaging. 

girlboss marketing

Writing social posts on the fly, tossing up a blog or creating a hasty email can often do more damage than good to your business' reputation. Sometimes, hitting the delete button is the wisest marketing move you could make. Here are a few examples of when your best content strategy is voiding content altogether. 

When there's no time to edit.

I'm soooooo guilty of this, so let me be the first to say, I GET it! You've gone a while without posting or emailing or making some sort of connection, and you suddenly feel the pressure to put something up. Anything seems right in that moment. You hit upload, post, send, whatever, and now that it's too late, go back and do a quick read-through. Crap. Typos, confusing messages, lengthy paragraphs, broken links or hashtags... Slow down. Breath. Write it, then proofread, then wait a few minutes, then proofread again. Make a commitment to no more hastily published content!

When you didn't do your research.

Yep, done this one too. In fact, these are all from personal experience so, yeah, between the two of us, I'm cringing more than you. Here's how it goes: You try to build your brand authority by linking articles or writing a blog post about the latest industry news. Suddenly, your readers are pinging you with corrections, questions, confusion. Uggghhhh...totally your fault. You didn't read the articles thoroughly, check for verification or bother to get an expert to back you up and now you look like a fool in front of your entire audience. The. Worst. Always take the time to properly research before you post on complicated, lesser-known and especially controversial subjects. 

When it's not "you".  

I love authenticity. I preach authenticity. But why, oh why, is it so easy to try and be like someone else in your branding!? I am all for being inspired by other successful girl bosses or entrepreneurs but you don't have to sound like them. Please speak from the heart in your brand messaging. That's the core, the secret sauce to creating a loyal following!

When you're angry or offended.

woman-hand-desk-office-1.jpg

You do not want to become known as that emotionally reactive business boss. If, in the moment you're writing, you're feeling anger, offense, are high on emotion, be mature enough to test it for recklessness. If it's therapeutic, go ahead and type something out, but don't publish immediately. Take a couple days to revisit your words, get a trusted friend's advice and then publish.

When you're unfocused. 

I kind of want to say this...and this....and this....oh, and also I feel very strongly about this... An all too common habit in content writing is trying to say everything at once. Readers like specificity, not generality. Your brand is more interesting when it can provide narrowed points. Do a whole blog on one part of a larger message. Do a social post on a single tip. Narrow, narrow, narrow. That's how you become so practically helpful that people can't help but want to follow you more than the competition. 

So now after writing all this, I'm like, uh, you need to take your own advice, Lindsey *buries face in hands*. I hope this was helpful and please tell me I'm not the only one! Comment your most common delete-button-needing tendency below.

Walking the talk
lindsey wagnon digital marketing agency

When I set out to create Lindsey Wagnon | Brand Writer, I had stockpiled a LOT of information from more than a decade of professional writing and marketing work. I've blogged (I was among the first "professional" bloggers), been an ad agency copywriter, covered news for an NPR-affiliated radio station (bleh), wore the reporter hat for a small community publication, submitted countless lifestyle magazine articles and currently work full-time for the marketing department of a mortgage company. Yes, mortgage company

My thickening career portfolio (one of the perks of being in my mid-thirties *gasp*) may have given me the confidence to launch a personal brand, but wow, I was not prepared for the challenge of applying all my cumulative knowledge to my own company. When it's so personal, yet needs to be your best professional representation, it's another level of pressure. 

Raise your hand if you're an entrepreneur, girl boss, mompreneur who can relate. 

So, honestly, the past couple of months have been a test in walking the talk. I may know a lot, and even practice a lot of what I know on a daily basis, but doing it for myself is the hardest assignment I've ever faced. I thought I was aware of my weaknesses and limitations before, but I'm HYPER aware of them now *cough* design *cough*.

Fellow entrepreneurs, I salute you. You may, like me, feel the weight of everything that isn't up to your standard, needs more time or money that you just don't have, has glitches you don't know how to fix and isn't exactly at the ROI you expected by now, but listen, you're moving forward a little at a time and that's what matters. And let's be honest, we wouldn't be leading our own companies if we didn't kind of love being in charge of every part of it - even if it's shockingly demanding. 

With that said, I have a toddler, some chores and a marathon training run to attend to. Overachiever much? Nah, not me. Oh, and here's a Cora picture in case you need a laugh. 

Mac & cheese (emphasis on the cheese)

Mac & cheese (emphasis on the cheese)

Look at me, blogging again after a decade
Photo cred: Sean Lyon, LyonPictures Photography

Photo cred: Sean Lyon, LyonPictures Photography

Hi there! First, thank you so much stopping by. I love you for taking your time to check out my website. 

This is going to be a place where I just shoot straight. Like, maybe even embarrass myself a little with exposure and vulnerability. I hope you don't mind. This won't be the place to look for perfect writing either, btw. This is my thought process vomited on the page at lightning speed. Because I'd rather spend my time and mental energy creating authentic, effective brand writing for other people's businesses. I feel like you can appreciate that. 

Ok, now that we've set expectations, I'll proceed with more of what you're probably looking for here - who is this Lindsey Wagnon and why has she invaded a tiny corner of my world via social media, a search engine, word of mouth, etc?

Well, I'm a wife and mom, for starters. I am a Christian and part of Elevation Church in Charlotte, N.C. Of course, there are stories behind all those facts which I'll continue to open up about here (shamelessly tempting you to check back later). 

I also work full-time for Movement Mortgage as a marketing communications manager which is where I practice much of what I've learned about marketing content, branding, digital marketing, marketing campaigns, SEO, analytics, copywriting and so-on. Before that, I worked for a lifestyle magazine doing mostly fluffy feature writing and before that I was a professional blogger when blogs were first becoming a thing, oh, about a dozen years ago. Little known fact - I had a personal blog on one of the first versions of Wordpress around 2006 - 2008ish called Runner's High that I was obsessed with.

Yep, I was part of that original SEO blog craze that was big business for a hot minute.

Obviously, writing and content creation are my forte - particularly the kind that involve strategy, some business sense and a large dose of persuasion. Which is what brings us here today. You may or may not be in need of someone to take the controls of your digital strategy, website content, email marketing, etc., but either way, I am glad you landed here and I hope you feel you gained something worthwhile from it. 

If you're looking for practical marketing tips, I offer free training on my Facebook page and Instastories, so you’ll want to check those out for sure (icons linked below).

That's all for now!