Posts tagged email marketing
Five email list builders that WORK

I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do this but here are a few that have worked well for me.

email list

Checklists

My audience devours these. I guess because when you’re slammed trying to parent, build a business, keep up with the chores, manage your time well and feel productive, a good checklist comes in handy.

I love to boil my advice down to actionable lists that are easy for someone else to apply to their life. If you’re familiar with Adobe Acrobat or Canva, these are pretty simple to make. If you want to make a big splash by promoting/advertising the list on social, you may want to hire a graphic designer to turn it into serious eye candy. If you’re looking for ideas, refer to your social posts or blog posts for inspiration on what you can break down into steps.

Free consultations

I’ve called these by different names before - a website audit, a strategy session, a content coaching session but essentially they’re all just a specific type of consultation. I’ve had a lot of interest when I offer these. Just be sure you can actually afford to give your time away with these types of opt-ins as they can really drain the clock. I like to put a limit on openings to prevent from over extending my time investment. These offers are probably the most effective for me in building my email list, and have often provided a no-pressure, soft introduction to a new client.

Referral incentives

I offer the deepest discounts to those who refer me. Referrals are gold so it’s worth it to put an attractive offer on them. I typically ask my current email list for referrals and a nice percentage off certain services in return. For these, you’ll want to make sure you give instructions on how the follower can get the referral incentive. For example, make sure you explain; forward this link to a friend and get 20% off such-and-such when they purchase. Just telling people to give you referrals without clear instructions will only make them wish they knew how.

Quizzes

I recently added a quiz to my site and it’s been very well received. Quizzes are kind of irresistible when they’re presented as a fun way to get great info, guidance or a silly, unexpected answer. Simply search Google for a quiz platform and you’ll find plenty to choose from that are created to help build your email list, many of which have free versions.

Access to free trainings

I give out a lot of free advice via social media, my emails and this blog but I am careful to save more in-depth training for those who give me their email or join my Facebook page. Want to get more instruction from me on a topic? You’re going to need to at least opt-in or join a page for that.

Sites like teachable.com are great for hosting educational videos, you can use a Facebook page for live videos (they save on the page so your followers can always view the content later) or upload to YouTube, make the link private and ask for email addresses in exchange for the private link. These are all ways you can become everyone’s favorite free advice giver.

Okay now your turn! I’d love to know what email opt-ins and list building ideas have worked best for you! Leave your comment below! Oh, and if you’d like to be on my email list to see what goodies my favorites get, email me to let me know.

How to write better email subject lines

This is one of the topics that resonates the most with my audience. Email subject lines are TRICKY to get right. And they have incredible power over whether your email gets opened or unsubscribed to. Yikes, no pressure! There’s a way to approach subject lines that takes practice and tremendous intentionality. First, watch the video. Then I’ll elaborate.

I often write a placeholder email subject line at first because I’m really weird about doing things in order. And I usually have an idea of what the theme of the email is going to be. But I almost ALWAYS come back to the subject line and study it very hard before committing. And, if you’re approaching your marketing writing properly, you’ll give everything - including the few words of a subject line - some time to marinate before committing.

After writing out the email, I’ll look through the content and intentionally put myself in the shoes of my perfect customer. What in this email is really beneficial to her? What would she need out of this the most? Of course, hopefully there are multiple values I’m providing in every email - see my Facebook live on how I put my marketing emails together - but there’s usually one thing that your best fans will grab onto. That’s the point you want to tease out in a subject line. It’s an art, I know. It takes practice. As everything in marketing goes, you will get it wrong as much as you get it right - but this approach will help. And it will train you in finding the point that will resonate with your audience in all of your marketing content.

If you found this helpful or are curious about making your emails, including subject lines, more effective, I’d love to read your comment below! Thanks for reading, friend :)

Why not sending emails is costing your business

If you’ve followed me for long, you know I’m ALLLLLLL about simple, consistent marketing. I coach business owners that whatever they’re realistically going to DO is a better plan than aiming for what’s overwhelming and hard to keep up with. BUT….

Your audience still needs frequent messaging from you to actually convert.

47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep. (Demand Gen Report, 2016)

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Top digital marketing companies spend their time, money and talent orchestrating complicated customer journeys online. These journeys are strategized and scrutinized with the intention of “touching”, essentially sending some form of marketing message, a single potential customer several times a week. If your business is ready, you may be able to buy software or outsource a digital marketing pro to help create journeys for your business. Or, you can apply the same concept to a more basic marketing plan by increasing your “touches” - or messaging - by 2-3 pieces of marketing each week. If you’re not doing weekly or bi-weekly emails, that’s the first addition I recommend. Here’s why:

  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

  • Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)

  • Active email accounts are expected to hit 5.6 billion by 2019. (Statitsa, 2018)

  • About 49% of businesses use some form of email automation. (Emailmonday, 2018)

Source: https://www.hubspot.com/marketing-statistics

And for a personal anecdote, I began growing my email list and sending regular emails a few months ago. I can ABSOLUTELY tell a difference. My website traffic spikes after sending emails AND I’ve had followers who’ve been quietly observing my brand from the early stages engage more since I began sending emails to their inbox.

I could go on and on and bore you with more stats but here are three things I’ve observed from being in marketing for years - both in corporate and side-hustle world.

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  1. Email makes your audience feel informed, in-the-loop and special.

  2. You should NEVER hesitate to send emails, or increase the frequency of emailing, because you’re afraid of turning people off. Just like your social accounts, their freedom to unsubscribe simply means they’re not your ideal customer at that moment.

  3. Social media algorithms make it impossible to get your posts to ALL your followers. Email is far better at guaranteeing your message will get a chance at being seen by the recipient.

Of course, throwing emails into your marketing without a whole picture plan could make them more work than they’re worth. Learn what you need to do to choose the right course of action and tie it all together with a free consultation.

Also, join my Facebook Group and tune in for free trainings on email campaigns and all other things digital marketing related!