Posts tagged girlboss
Five email list builders that WORK

I love working with entrepreneurs who understand how important it is to build their email list and send emails on the regular. I often get asked how someone can entice a website visitor or social media follower to drop their email in exchange for something of value. There are a gajillion ways you can do this but here are a few that have worked well for me.

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Checklists

My audience devours these. I guess because when you’re slammed trying to parent, build a business, keep up with the chores, manage your time well and feel productive, a good checklist comes in handy.

I love to boil my advice down to actionable lists that are easy for someone else to apply to their life. If you’re familiar with Adobe Acrobat or Canva, these are pretty simple to make. If you want to make a big splash by promoting/advertising the list on social, you may want to hire a graphic designer to turn it into serious eye candy. If you’re looking for ideas, refer to your social posts or blog posts for inspiration on what you can break down into steps.

Free consultations

I’ve called these by different names before - a website audit, a strategy session, a content coaching session but essentially they’re all just a specific type of consultation. I’ve had a lot of interest when I offer these. Just be sure you can actually afford to give your time away with these types of opt-ins as they can really drain the clock. I like to put a limit on openings to prevent from over extending my time investment. These offers are probably the most effective for me in building my email list, and have often provided a no-pressure, soft introduction to a new client.

Referral incentives

I offer the deepest discounts to those who refer me. Referrals are gold so it’s worth it to put an attractive offer on them. I typically ask my current email list for referrals and a nice percentage off certain services in return. For these, you’ll want to make sure you give instructions on how the follower can get the referral incentive. For example, make sure you explain; forward this link to a friend and get 20% off such-and-such when they purchase. Just telling people to give you referrals without clear instructions will only make them wish they knew how.

Quizzes

I recently added a quiz to my site and it’s been very well received. Quizzes are kind of irresistible when they’re presented as a fun way to get great info, guidance or a silly, unexpected answer. Simply search Google for a quiz platform and you’ll find plenty to choose from that are created to help build your email list, many of which have free versions.

Access to free trainings

I give out a lot of free advice via social media, my emails and this blog but I am careful to save more in-depth training for those who give me their email or join my Facebook page. Want to get more instruction from me on a topic? You’re going to need to at least opt-in or join a page for that.

Sites like teachable.com are great for hosting educational videos, you can use a Facebook page for live videos (they save on the page so your followers can always view the content later) or upload to YouTube, make the link private and ask for email addresses in exchange for the private link. These are all ways you can become everyone’s favorite free advice giver.

Okay now your turn! I’d love to know what email opt-ins and list building ideas have worked best for you! Leave your comment below! Oh, and if you’d like to be on my email list to see what goodies my favorites get, email me to let me know.

3 Proven Remedies for Content Writer's Block
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Even for a full-time content creator (that's me!), writer's block is real. As I type this out, in fact, the tail end of a sinus infection and distraction of my toddler's noisy toys (anyone else SUPER sensitive to noise while they work?) are causing the wheels of inspiration to turn about as fast as a turtle on the highway. 

So if website titles and email subject lines and social captions and blog posts and product descriptions are not on your list of favorite marketing tasks, I sympathize. For a non-writer who doesn't even enjoy writing very much, the struggle with writer's block has got to be THE. WORST. And yet, for any business owner, writing is part of the gig. Can it get easier? Absolutely.

Here are my favorite tips for overcoming writer's block, fit for both pro content creators and the reluctant wordsmith who just wants to get out some decent marketing for your business. 

Find new topics in your unfinished thoughts

I'll start with my favorite way to spark inspiration, especially when I need a fresh topic or theme to unpack on a blog or email campaign. This is probably my most-used method for generating ideas. When I'm stumped for new topics to cover, I'll read back through previous blog posts, my website, social accounts, etc., for unfinished thoughts that I can turn into whole posts on their own.

Not others' stuff, just my own content, because I track best with my own ways of thinking and writing. Within a couple minutes, I can uncover a thought that I've never really unpacked. Usually it's a point in a blog post that I wrote three sentences for or a fleeting thought in a social caption.  When I see it, I'll think; bingo, there's your next topic. The best part? I've usually thought it through at least a little bit whenever I brought it up previously, so the train of thought is already tracking for a larger, deeper dive into that point. 

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Activate creativity through activity

Now, before you assume I'm going to try and turn you into a runner, here me out on this. Yes, I'm a runner, and I personally get a lot of inspiration from running. I formulate leadership teachings for work while I run. I process through topics while I run. I came up with my one and only tattoo while running. Running is my thing. When I'm doing burpees at the gym on the other hand, nope. Nada. My brain can only handle getting through those burpees. 

You have an activity that I guarantee encourages your creativity. Or maybe it would if you gave it a chance. 

Here's my challenge to you: Whether it's yoga, walking, cleaning, driving to an appointment, gardening or browsing the aisles at Target, let your creative wheels spin. Don't assume those are activities that are separate from processing through your marketing content. Many times, those are the perfect activities for getting in the brain space to create. They have to be activities you can put on auto-pilot though. So if it's a new yoga flow or an appointment you've never been to before that you need to actually pay attention to the gps to get to, this probably won't apply. 

Bonus tip: bring headphones (even for one ear if you're driving or have littles to attend to) and play some soothing music. The kind that helps you focus. This may turn a mundane chore into a set-up for your imagination to soar. 

Reverse-psychology the pressure for length

GAH, okay, I know I said my first tip was my favorite but I really love this one too. Who are we kidding, all three of these are gold to me. I would go crazy-writer-lady without them. 

Anyway, this one is gooooood because it works. every. time. Do you often face your content pieces with the nagging thought that they have to be long? Like, your next pdf download should be 8-10 pages. That blog post needs to be at least five paragraphs? Your social plans have to stretch out over a week, two weeks, a month? Shoot, that email campaign needs to cover 6 months, which means it needs to contain at least 12 emails!?

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Ladies, I am here to SET YOU FREE. What if, this time, your pdf download was simply one page? Your blog post was only a couple paragraphs? Your social plan is simply a single post? That email campaign is a strong, yet simple introduction email. Does that take the pressure off? Does that help you get past the overwhelm and into writer's mode? I bet it gets you there quicker than what you were originally telling yourself. 

There's no faster way to kill my marketing content mojo than the overwhelm of length. That voice that says I need to chain myself to the desk chair and pour over words for the next 76 hours. So I do reverse-psychology on my own brain. I tell myself; Hey, Lindsey, this time let's just do something short and sweet. Just sit and write something for a few minutes. That's all. 

And you know what happens? I sit to write something for a few minutes, which puts me in the right head space, which turns into a desire to write and create a little more, which, before I know it, turns into a lot more content than I expected from myself at first. 

Girlbosses, we can be our own worst enemy when it comes to putting pressure on ourselves. Give yourself permission to simplify, shorten, or even skip something this time around. No one works well under too much pressure. Especially when it's an assignment you don't really enjoy to begin with. 

Are you feeling freer yet? Have you found any of these to work for you? I'd love to know! Leave your comments, friend, and let me know how you get past writer's block, whether you're a content queen or a words-averse boss babe ;) 

Of course, if you could care less about ever writing another marketing word again, I am for hire, and I do offer free 15-minute consultations to help you decide what your content needs or if it's time to turn it over to a pro. 

Now it's time to go put my own tips into practice. Have a great week!

This is what's keeping your brand mediocre

If you're a small business owner trying to figure out why your pretty fantastic company can't break through a growth ceiling, it may be this: You're trying to be everything to everyone. 

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I know that's not easy to hear, but from what I've seen in my time of helping brands become more extraordinary, this is absolutely the most common reason many businesses never climb from mediocre to outstanding. You may dream of serving more than one type of audience, and your long-term strategy may be to branch out into a wider variety of products or services, but if you leap from narrow to wide too quickly, you'll get in your own way. Here's why. 

You haven't spent enough time learning how to reach the one.

To have a growing brand, you have to hone in on one primary target. And if you haven't figured out who that is, you're probably not excelling as quickly as you could be.

Learning to communicate with one type of audience takes time. You have to live in their world for a while, learn their language and develop marketing messages that work for them. If you haven't done this, you shouldn't assume you're ready to reach anyone else.

And if you're scratching your head, wondering who your primary audience is and how you can more effectively reach them, this is a good time to take me up on my free, 20-minute consultation. 

Your marketing will lose power. 

In your business' first few years, your marketing (website, emails, print pieces, social media posts) should be geared toward that primary audience we just talked about. When your home page or emails or social posts are for too many types of people, you're not going to get the attention of anyone in particular.

The mom isn't going to hear what she needs to hear from you to become truly interested in your product. The teenager isn't going to care what you have to say unless it's relevant to him. The man isn't going to pay attention if the look and feel are not at all his style. 

Marketing that's spread too thin over an array of people groups will do little to help your brand grow.

Your customer service may not be ready.

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Us boss babes (and boss guys) tend to be the driven, idealist type, which means we often leap before we look. Great for the launch phase, not great for the build phase. One of the questions I ask business owners when they want to increase their marketing is what their plan is for taking care of the new leads it will bring in. When you take on too many, too soon, you can ruin your customer service reputation and tank your business. Marketing PLUS a great customer service plan go hand-in-hand. 

When you have the plan and manpower in place to take care of added demand, that's when you should pull the trigger on a marketing boost. 

Hopefully, if any of this describes where you're at, I've saved you from a few bad business decisions :) And if your new strategy is to increase your pull with your primary audience, I'd love to help you move in that direction with some sound advice

As always, comment below what was helpful to you, or if you have questions! Later, biz friends!