Posts tagged marketing tips
What a digital marketer's 2019 digital marketing plan looks like

I am immersed in the world of digital marketing. Between my corporate job and side-hustle, I’m strategizing and creating online and offline content (print or networking collateral) on a daily basis. Not only am I constantly creating marketing for other entrepreneurs, I have to keep up with my own as well.

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So what does a digital marketer do for her own marketing? How do I manage to fit marketing my own business into a VERY full month of managing others’ marketing? My advantage is that I’ve done a lot of everything, so I know what it takes to create certain assets, how to see if they’re working and what combinations work within various time, budget and creative limits.

What I’ve learned is that the best approach is to formulate a marketing strategy or plan around the person or persons in charge and their business goals, not all the latest marketing trends or what’s traditionally worked for a certain industry.

Many times, business owners will have an idea of what they want based on watching others, but aren’t aware of how time consuming or costly it is, or that it’s actually not doing anything for the other entrepreneur at all - it just looks or seems flashy. Believe the metrics, not the visual appeal.

Here’s the thing, boss babes, your marketing secret sauce is what makes the most sense for YOU - your time, budget and creative capacity.

My 2019 marketing plan is wider and broader than what I was doing in 2018, but it’s based mostly on what I can handle in the time I have to create and test and tweak and improve within an allotted window each month. I am pushing for more but within realistic guidelines and being another year wiser about what will produce the best ROI for what I can invest - both in time and money.

In summary, my 2019 marketing plan consists of most of the same things I was doing in 2018 - keeping my website fresh, monthly blogs, weekly social posts and weekly emails. I’ve added paid social ads because I think I’m ready to manage them (doing it right is more expensive and high maintenance than most people realize).

As you create your 2019 marketing plan, please don’t get wrapped up in what “everyone else” is doing. If you’re in the early years of your business or need help keeping up consistent marketing that isn’t time consuming, I’ve got exactly what you need here. My post on driving website traffic is basically a fundamental marketing strategy with a great, simple tool to help with consistency.

What else are you curious about when it comes to a 2019 marketing plan? Let me know and I’ll do a blog post or maybe a Facebook Live on it. Make sure you’re following my social accounts! I’m constantly giving away marketing GOLD on them. Enjoy your new year planning, girlfriend!

Walking the talk
lindsey wagnon digital marketing agency

When I set out to create Lindsey Wagnon | Brand Writer, I had stockpiled a LOT of information from more than a decade of professional writing and marketing work. I've blogged (I was among the first "professional" bloggers), been an ad agency copywriter, covered news for an NPR-affiliated radio station (bleh), wore the reporter hat for a small community publication, submitted countless lifestyle magazine articles and currently work full-time for the marketing department of a mortgage company. Yes, mortgage company

My thickening career portfolio (one of the perks of being in my mid-thirties *gasp*) may have given me the confidence to launch a personal brand, but wow, I was not prepared for the challenge of applying all my cumulative knowledge to my own company. When it's so personal, yet needs to be your best professional representation, it's another level of pressure. 

Raise your hand if you're an entrepreneur, girl boss, mompreneur who can relate. 

So, honestly, the past couple of months have been a test in walking the talk. I may know a lot, and even practice a lot of what I know on a daily basis, but doing it for myself is the hardest assignment I've ever faced. I thought I was aware of my weaknesses and limitations before, but I'm HYPER aware of them now *cough* design *cough*.

Fellow entrepreneurs, I salute you. You may, like me, feel the weight of everything that isn't up to your standard, needs more time or money that you just don't have, has glitches you don't know how to fix and isn't exactly at the ROI you expected by now, but listen, you're moving forward a little at a time and that's what matters. And let's be honest, we wouldn't be leading our own companies if we didn't kind of love being in charge of every part of it - even if it's shockingly demanding. 

With that said, I have a toddler, some chores and a marathon training run to attend to. Overachiever much? Nah, not me. Oh, and here's a Cora picture in case you need a laugh. 

Mac & cheese (emphasis on the cheese)

Mac & cheese (emphasis on the cheese)

Look at me, blogging again after a decade
Photo cred: Sean Lyon, LyonPictures Photography

Photo cred: Sean Lyon, LyonPictures Photography

Hi there! First, thank you so much stopping by. I love you for taking your time to check out my website. 

This is going to be a place where I just shoot straight. Like, maybe even embarrass myself a little with exposure and vulnerability. I hope you don't mind. This won't be the place to look for perfect writing either, btw. This is my thought process vomited on the page at lightning speed. Because I'd rather spend my time and mental energy creating authentic, effective brand writing for other people's businesses. I feel like you can appreciate that. 

Ok, now that we've set expectations, I'll proceed with more of what you're probably looking for here - who is this Lindsey Wagnon and why has she invaded a tiny corner of my world via social media, a search engine, word of mouth, etc?

Well, I'm a wife and mom, for starters. I am a Christian and part of Elevation Church in Charlotte, N.C. Of course, there are stories behind all those facts which I'll continue to open up about here (shamelessly tempting you to check back later). 

I also work full-time for Movement Mortgage as a marketing communications manager which is where I practice much of what I've learned about marketing content, branding, digital marketing, marketing campaigns, SEO, analytics, copywriting and so-on. Before that, I worked for a lifestyle magazine doing mostly fluffy feature writing and before that I was a professional blogger when blogs were first becoming a thing, oh, about a dozen years ago. Little known fact - I had a personal blog on one of the first versions of Wordpress around 2006 - 2008ish called Runner's High that I was obsessed with.

Yep, I was part of that original SEO blog craze that was big business for a hot minute.

Obviously, writing and content creation are my forte - particularly the kind that involve strategy, some business sense and a large dose of persuasion. Which is what brings us here today. You may or may not be in need of someone to take the controls of your digital strategy, website content, email marketing, etc., but either way, I am glad you landed here and I hope you feel you gained something worthwhile from it. 

If you're looking for practical marketing tips, I offer free training on my Facebook page and Instastories, so you’ll want to check those out for sure (icons linked below).

That's all for now!