Posts tagged website copywriting
How to get more visitors to your website

You launch a new website, expecting an immediate onslaught of email inquiries and online purchases. But after a few weeks of little to no emails, blog comments, store purchases or lead generating downloads, you realize something: Websites are very needy.

Use my simple, convenient website traffic planner to increase your website promotion and triple your traffic!

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You - and probably a web builder, designer, copywriter (or that rare three-in-one person like me) - all poured your hearts and souls into a spectacular new business website. Then, launch day comes and you glory in your brand’s online presence. You get a few curious drop-bys, but the early hype wears off, and after a few weeks you’re wondering where everybody went - ??

Here’s the thing about a website: it’s only one piece to the marketing puzzle. And it’s a fairly needy piece at that. I hate to break it to you but your website needs ways to get visitors to it. You’re going to have to put effort into getting visitors to your site and it’s work. That’s why people like me do it full-time for large companies.

Okay, so after the website launch, what do you do? How does a girl keep the traffic flowing? Here are a few (non-ad spend) ways to drive site traffic.

Maintain an irresistible blog

There’s blogging to increase your site’s search results and there’s blogging your audience will go frantic over. You want both. Don’t simply blog to get some content and keywords on your site - blog helpful information your fans will devour. You know them and what they’ll take the time to read so make your posts completely irresistible.

Email like a bestie

You absolutely need to be sending out emails. I’ll save the advice on how frequently you should email for another day, but regular emails will make a massive difference in site traffic. Even if you don’t have much of an email list accumulated, start emailing anyway (it’s good practice to figure this part out before you have a huge email list at stake). Aim for sounding like you. Genuine. Thoughtful. Open. Relatable. Try to accomplish something with each email, like: 1. Tease latest blog. 2. Offer an incentive 3. Promote a new product/service. But for a personal brand, your tone should fit how you would talk to the reader in person. Because in our cases, boss babe, business really is personal.

List your website. Everywhere.

This may seem like a no-brainer, but you’d be surprised how many of us can miss the opportunity to plug our site. Is your site linked in your Instagram bio? Your Facebook page? A Google listing? Linked In? Twitter? Is it on your email signature, your proposals? Your business card? Your PDF downloads? Time for an audit!

Push products/services.

This is the real reason you want more traffic to your site - it houses all the goods! Promote them! Pick a new product or service each month to make a big deal about, then get on your social accounts and emails and spread the word. Your call-to-action is to get the customer to go to your website for more info or to make the purchase. Don’t just make it about site traffic, make it about the items, services, events, community memberships you want to sell.

3 Proven Remedies for Content Writer's Block
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Even for a full-time content creator (that's me!), writer's block is real. As I type this out, in fact, the tail end of a sinus infection and distraction of my toddler's noisy toys (anyone else SUPER sensitive to noise while they work?) are causing the wheels of inspiration to turn about as fast as a turtle on the highway. 

So if website titles and email subject lines and social captions and blog posts and product descriptions are not on your list of favorite marketing tasks, I sympathize. For a non-writer who doesn't even enjoy writing very much, the struggle with writer's block has got to be THE. WORST. And yet, for any business owner, writing is part of the gig. Can it get easier? Absolutely.

Here are my favorite tips for overcoming writer's block, fit for both pro content creators and the reluctant wordsmith who just wants to get out some decent marketing for your business. 

Find new topics in your unfinished thoughts

I'll start with my favorite way to spark inspiration, especially when I need a fresh topic or theme to unpack on a blog or email campaign. This is probably my most-used method for generating ideas. When I'm stumped for new topics to cover, I'll read back through previous blog posts, my website, social accounts, etc., for unfinished thoughts that I can turn into whole posts on their own.

Not others' stuff, just my own content, because I track best with my own ways of thinking and writing. Within a couple minutes, I can uncover a thought that I've never really unpacked. Usually it's a point in a blog post that I wrote three sentences for or a fleeting thought in a social caption.  When I see it, I'll think; bingo, there's your next topic. The best part? I've usually thought it through at least a little bit whenever I brought it up previously, so the train of thought is already tracking for a larger, deeper dive into that point. 

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Activate creativity through activity

Now, before you assume I'm going to try and turn you into a runner, here me out on this. Yes, I'm a runner, and I personally get a lot of inspiration from running. I formulate leadership teachings for work while I run. I process through topics while I run. I came up with my one and only tattoo while running. Running is my thing. When I'm doing burpees at the gym on the other hand, nope. Nada. My brain can only handle getting through those burpees. 

You have an activity that I guarantee encourages your creativity. Or maybe it would if you gave it a chance. 

Here's my challenge to you: Whether it's yoga, walking, cleaning, driving to an appointment, gardening or browsing the aisles at Target, let your creative wheels spin. Don't assume those are activities that are separate from processing through your marketing content. Many times, those are the perfect activities for getting in the brain space to create. They have to be activities you can put on auto-pilot though. So if it's a new yoga flow or an appointment you've never been to before that you need to actually pay attention to the gps to get to, this probably won't apply. 

Bonus tip: bring headphones (even for one ear if you're driving or have littles to attend to) and play some soothing music. The kind that helps you focus. This may turn a mundane chore into a set-up for your imagination to soar. 

Reverse-psychology the pressure for length

GAH, okay, I know I said my first tip was my favorite but I really love this one too. Who are we kidding, all three of these are gold to me. I would go crazy-writer-lady without them. 

Anyway, this one is gooooood because it works. every. time. Do you often face your content pieces with the nagging thought that they have to be long? Like, your next pdf download should be 8-10 pages. That blog post needs to be at least five paragraphs? Your social plans have to stretch out over a week, two weeks, a month? Shoot, that email campaign needs to cover 6 months, which means it needs to contain at least 12 emails!?

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Ladies, I am here to SET YOU FREE. What if, this time, your pdf download was simply one page? Your blog post was only a couple paragraphs? Your social plan is simply a single post? That email campaign is a strong, yet simple introduction email. Does that take the pressure off? Does that help you get past the overwhelm and into writer's mode? I bet it gets you there quicker than what you were originally telling yourself. 

There's no faster way to kill my marketing content mojo than the overwhelm of length. That voice that says I need to chain myself to the desk chair and pour over words for the next 76 hours. So I do reverse-psychology on my own brain. I tell myself; Hey, Lindsey, this time let's just do something short and sweet. Just sit and write something for a few minutes. That's all. 

And you know what happens? I sit to write something for a few minutes, which puts me in the right head space, which turns into a desire to write and create a little more, which, before I know it, turns into a lot more content than I expected from myself at first. 

Girlbosses, we can be our own worst enemy when it comes to putting pressure on ourselves. Give yourself permission to simplify, shorten, or even skip something this time around. No one works well under too much pressure. Especially when it's an assignment you don't really enjoy to begin with. 

Are you feeling freer yet? Have you found any of these to work for you? I'd love to know! Leave your comments, friend, and let me know how you get past writer's block, whether you're a content queen or a words-averse boss babe ;) 

Of course, if you could care less about ever writing another marketing word again, I am for hire, and I do offer free 15-minute consultations to help you decide what your content needs or if it's time to turn it over to a pro. 

Now it's time to go put my own tips into practice. Have a great week!

Four reasons your website is killing your business
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Fellow bosses, let's have some real talk about your website. It may be killing more business than it's producing. 

I know that's harsh, but here's what I mean: I was recently on the hunt for a hardscape company that does outdoor kitchens (not for myself, for someone else :) and man, the websites made my decision for me.  A couple were atrociously bad. Fuzzy images, cluttered text and buried contact information. Based on their website, I felt like that company couldn't possibly be run well, regardless of how much more skilled the owners were at hardscape than digital marketing.

A couple other sites were decent, but as soon as I pulled up the single site that was actually attractive and well written, I forgot about the others. My decision was made based on the impression I got from their websites. And it turns out the company with the best website has a great reputation and does a lot of business - I get the feeling more than its competitors with the poor websites. Case-in-point why our online marketing is a reflection on the standards of our business overall.

If you're thinking; hmmm, is my website a business killer? I can help you determine that. Here are four reasons your website may be stopping people from contacting you.

1. It's too much information. Probably the biggest mistake business owners make with their website is plastering way too much information there - particularly on the home page. People don't care to read about the 10-year history of your business, or the endless description of how you do what you do. All they want from your website is to learn what you can do for them, if you're up to the task and how they can get it done. If you want to test whether your site is information overload, I explain how in an earlier blog

2. It's ugly. I'm no design pro but with the help of a Squarespace template and some stock images, I managed to make my website look fairly nice. Trust me, if I can do it, you can too. It's going to cost you a little dough (my investment was about $200 total) but when you're attracting more customers, you'll know it was well worth it. If you've been at it for a while and you really want to take your business to the next level, it may be time to hire a web designer and get that thing customized (I'd love to write the content, btw). 

3. It's a conversion black hole. The whole point of a website is to convert visitors to buyers. So often, however, we get really amped about convincing someone to use us and neglect clearly explaining to them how they can do that. You may have a strong "pick me!" message there but are losing people when they're like, 'uh, ok great, so how do I do that?' Make sure your contact info, email form or scheduling link aren't buried and that the path to using your products is spelled out clearly. This is a good point to use my advice in this post on. 

4. It's out of date. Serious pet peeve of mine. Update your information! Websites are great at delivering your marketing message for you, but only if that message is current. If there are references to 2010 or images with out-of-date trends on there, it screams 'my website is neglected and I may or may not still be doing business.' Yikes, huge turnoff. 

Hey, way to care enough about your brand to pay some attention to the quality of your website. If you're ready to add killer writing that will attract - not kill potential business, I'd love to help you do that. Pop over to the contact page and send me an email. Oh, and if you're pretty proud of your website, leave the link below in the comments. I'd love to check it out!